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Lifecycle Marketing

Stay top of mind. Win the deal.

Multi-step, hyper-personalized email campaigns that guide prospects to purchase, re-engage past customers, and keep your dealership in front of every contact in your database. Designed in your brand, written for your store, and built to convert.

Book a Discovery Call →
30–40%
Avg. Open Rate
$36
Return Per $1 Spent
8+
Campaign Types
100%
Custom Branded
— Our Approach

Generic blasts are dead. Personalization wins.

The average dealership email program sends generic newsletters to everyone in the database and wonders why open rates are 12%. We do the opposite, every email is personalized to what each customer actually did, looked at, or asked about.

Generic Email
DS
Dealership Specials
May Inventory Update, New Arrivals Inside!
Dear Valued Customer, This month we have great deals on our pre-owned inventory. Check out our website for our latest specials and arrivals...
Looks like every other dealership email in the inbox.

No specifics, no relevance, no reason to open. Gets archived without a click, or worse, marked as spam.

12% open · 1% click
TXC Hyper-Personalized
SM
Sarah · [Your Dealership]
Tom, still thinking about that 2025 BMW M5?
Hi Tom, I saw you spoke with our agents about the 2025 BMW M5 but haven't booked an appointment yet. It's still available, want to come see it before the weekend?
Reads like a personal note from someone who actually knows them.

Specific name, specific vehicle, specific context. Customer feels seen, and clicks through to act.

38% open · 9% click
— Campaign Types

Every touchpoint, covered.

From the first internet lead to the 5-year service customer, we run the campaigns that keep your database working between visits, and bring customers back when they're ready to buy again.

Sales
Lead Nurture Sequences
Multi-step campaigns that guide prospects from first inquiry to confirmed appointment. Triggered by behavior, they reference the exact vehicle the customer asked about, not generic offers.
Tom, still thinking about that 2025 BMW M5?
Re-Engagement
Past Customer Win-Back
Re-engage previous buyers and lapsed contacts with offers tailored to their purchase history, their current vehicle's age, and the market value of what they're driving today.
Jessica, your 2021 Audi Q5 may be worth more than you think
Service
Service Reminders
Automated oil change, tire rotation, and scheduled maintenance reminders triggered by mileage and last-visit date. Keeps your service drive bays full and your customers in your CRM.
Tom, time for your BMW M5's 10,000-mile service
Seasonal
Holiday Campaigns
Memorial Day, July 4th, Labor Day, Black Friday, year-end clearance, pre-built seasonal templates designed in your brand and timed to your store's calendar.
Memorial Day Event · 0% APR on all certified Mercedes-Benz
Sales
Equity Mining
Identify customers with positive equity in their current vehicle and target them with upgrade campaigns. Built-in market valuation, pulled from your CRM and matched to incoming inventory.
Michael, upgrade to a 2024 Porsche Macan for ~$0 down
Inventory
Inventory Alerts
Match customer preferences in your CRM to incoming inventory and send personalized "we just got the car you were looking for" emails, the highest-converting email in dealership marketing.
Lisa, we just got the white BMW X5 you were searching for
Promotional
Promotional Sends
One-off campaigns for OEM incentives, manager specials, inventory clearance, and exclusive offers. Designed, copywritten, and scheduled by us, you just approve.
$10,000 OFF every certified 2024 Mercedes this weekend
Loyalty
Referral & Loyalty
Turn happy buyers into ambassadors with structured referral programs and loyalty campaigns that reward repeat business. The cheapest leads you can possibly generate.
Refer a friend, get $500 toward your next service visit
— Real Designs

Full HTML emails, fully branded.

Not text templates with your logo slapped on top, every email is custom-designed to your dealership's brand, optimized for every major inbox, and built to look as professional as the cars you sell.

Featured Client Work · Freedom Chevrolet
Lead Nurture Re-Engagement · Built & Sent for Freedom Chevrolet
[Dealership Name]
Pre-Owned Luxury · Somerset County
SM
Sarah Mitchell
9:42 AM
Tom, still thinking about that 2025 BMW M5?

Hi Tom,

I saw you spoke with one of our agents about the 2025 BMW M5 but haven't booked your appointment yet. I wanted to reach out personally to let you know it's still on the lot.

2025 BMW M5 Competition
Carbon Black · 8,420 mi
Lock in a Test Drive →
[Dealership Name] · 123 Main St, Somerset NJ · Unsubscribe
Lead Nurture · Hyper-Personalized
[Dealership Name] · Service
Factory-Trained Technicians · Same-Day Service
MR
Mike · Service Department
11:15 AM
Tom, time for your BMW's 10,000-mile service

Hi Tom,

Your 2025 BMW M5 is approaching 10,000 miles, time for its scheduled maintenance. Oil change, tire rotation, and inspection all included.

10K-Mile Service Package
Approx. 90 min · Loaner available
Schedule Service →
[Dealership Name] Service · (908) 552-5046 · Unsubscribe
Service Reminder · Triggered by Mileage
[Dealership Name]
Trade-In & Upgrade Center
DL
David · Sales Manager
2:08 PM
Jessica, your 2021 Audi Q5 may be worth more than you think

Hi Jessica,

Quick note, your 2021 Audi Q5 currently has an estimated market value of $31,400, which puts you in strong equity position for an upgrade.

I have a 2024 Porsche Macan on the lot that may be a great match.

2024 Porsche Macan
Silver · 12,300 mi · ~$0 down with trade
See My Trade Value →
[Dealership Name] · 123 Main St, Somerset NJ · Unsubscribe
Equity Mining · Trade-In Trigger
Memorial Day Event
[Dealership Name] · This Weekend Only
RT
Rachel · [Dealership Name]
10:30 AM
Michael, your Memorial Day VIP pricing, preview inside

Hi Michael,

Our Memorial Day Event opens to the public Saturday, but I wanted to give you first access since you're a past customer.

This weekend only: 0% APR on all certified Tesla & BMW, plus an extra $2,500 trade bonus on top of market value.

Certified Pre-Owned Tesla Inventory
12 vehicles available · Reserve early access
Reserve VIP Access →
[Dealership Name] · Offer ends Monday 5/26 · Unsubscribe
Holiday Campaign · VIP Past-Customer List
— How We Build It

Strategy first. Then execution.

Database Audit

Review your CRM hygiene, segmentation, deliverability health, and existing campaign performance to find the biggest opportunities.

Campaign Architecture

Map the customer lifecycle and prioritize the 6–8 highest-leverage automated campaigns to launch first.

Build & Launch

Design, copywrite, build, test, and launch, typically rolling out the first three campaigns within 30 days.

Optimize & Scale

Monthly A/B testing, segmentation refinement, and new campaign launches as we learn what your audience responds to.

— Common Questions

Things dealers often ask.

We tap directly into your CRM. Every email pulls live data, the customer's name, the exact vehicle they inquired about, when they last spoke to your team, their service history, their trade-in's current value. Nothing is generic. When a customer gets an email from us, it reads like a real person at your dealership wrote it just for them, because it's built from the data your team already has.
Yes. Every template is built in your brand colors, with your logo, your typography, your tone. We don't use generic stock templates with your logo dropped in. Our designers build full HTML emails that render correctly across every major inbox, Gmail, Outlook, Apple Mail, mobile and desktop, and look as professional as the cars you sell.
We're integrated with all major dealership CRM and marketing platforms, VinSolutions, ELEAD, DealerSocket, DealerCenter, HubSpot, Mailchimp, ActiveCampaign, and others. If you have a system already, we plug into it. If you don't, we'll recommend the right stack for your size and budget during the discovery call.
Done right, it does the opposite. Our first step is always deliverability, list hygiene, authentication (SPF/DKIM/DMARC), engagement-based sending, and removing the spam-trap addresses that are silently hurting your inbox placement. Most dealerships see their overall sender reputation improve within 60 days of starting with us, which lifts the performance of every email you send, even the ones your in-house team sends.
Most engagements have the first 3 automated campaigns live within 30 days. The discovery and audit phase takes about a week, design and build runs 2–3 weeks, and we typically light up your first lead nurture sequence by week three. Holiday and promotional sends can go out as soon as you'd like once we've onboarded your brand.
Every month you get a performance report covering open rates, click rates, attributed appointments set, and (where trackable) attributed revenue. We don't hide behind vanity metrics, the question we answer every month is "how many appointments and how much revenue did email drive this month?" If the numbers aren't moving, we change the program.
We write everything. Subject lines, body copy, CTAs, all written by our dealership-experienced team in your brand voice. You approve before anything goes out, and one-off promotional sends can be requested anytime. For dealers who want to write their own copy, we'll provide the templates and execute on your sends, but most stores prefer us handling the full lift.
— Ready to Start?

Free database health check.

Send us read-only access to your CRM and email platform and we'll send back a health report: deliverability score, list hygiene, segmentation gaps, and the 3 quickest wins available. Take the report and run with it yourself, or work with us on it.

Request the Audit →
— Other Services

Explore the rest of our stack.

Outsourced BDC Agents
View service →
In-House BDC Training
View service →
SEO & Direct Traffic
View service →
Graphic Design
View service →