Cars.com, CarGurus, Autotrader, and Carfax built a monopoly that resells your own customers back to you at $95 to $225 a lead. We help dealerships flip the script: drive shoppers directly to your site, capture them as your leads, and stop paying rent on traffic you should already own.
Calculate Your Savings →Third-party portals aren't generating new shoppers out of thin air. They're capturing the same buyers Google already sends, charging you to talk to them, and pocketing the difference. CarGurus generates 87% of its revenue from dealer subscriptions. That's not a lead source. That's a tax.
Industry CPL ranges sourced from DealerRefresh dealer reports and CarGurus 2024 financial disclosures. Direct-traffic CPL varies by market and investment but consistently runs 3–9x lower than third-party portals.
Cars.com and CarGurus don't have magic shoppers. They have Google's organic real estate. Their websites rank above yours because they invest in SEO, technical performance, and content at scale. When a buyer searches "used BMW near me," the portal shows up first, captures the click, and bills you when that buyer fills out a form on their site about your car.
The fix isn't to spend more on listings. It's to make your own website rank for the searches that matter, so shoppers find you directly, and the lead lands in your CRM at a fraction of the cost.
Slide the inputs below to match your store. We'll project what shifting just a portion of your portal-dependency into direct traffic would save your dealership every month.
We don't sell vague "SEO services." We engineer the technical, local, and content pieces that move shoppers from Google to your VDPs, before they ever see a portal listing.
We'll pull your current rankings, benchmark your site against your closest competitors and the portals, and project what shifting to direct traffic would save you. No commitment, just real numbers.
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